A Quick Look At Various SEO Practices

There are many different aspects of SEO and dozens of various strategies and tactics that need to be implemented. This may seem like SEO is quite complicated. However, it isn’t. To put it just, you need to focus on adequately building your site and then marketing your website, externally. Once you focus on those two main activities, you will definitely get more search engine traffic over time.

One of the leading SEO practices that you are most likely aware of is building backlinks. There are two primary schools of thought when it comes to making links, and these are building whitehat links and blackhat links. Whitehat links are links that are safe and are Google approved. Some common types of whitehat links are guest posts, infographics, skyscraper links, top lists etc. To build these links, you will need to do a great deal of outreach to other sites within your niche.

Many People Over Optimize Their Anchor Texts.

When building links, many people over optimize their anchor texts for their intended keywords. However, this is a grave mistake and will lead to penalisation. It is essential that a lot of your anchor texts are branded or URL and the ones that are keyword based, are all unique. This will make your backlink profile more natural, which is precisely what Google wants to see.

Another common SEO practice is building out silos on your site. This is basically having a particular site architecture. In building out a silo, a very effective method is to make sure that the majority of link juice flows to your money page. This is necessary to get it ranked highly because it is often difficult to build links to these type of pages.

In conclusion, we have just looked at a few SEO practices that are quite commonly done. There are many more SEO practices, so be sure to keep learning to widen your knowledge.